The 7 Best SMS Tools for High Impact Marketing in 2025
Editorial Team
The best SMS marketing tools automate welcome messages and cart recovery while letting you segment customers by behavior. Big spenders receive exclusive previews, and occasional buyers get discount codes tailored to their habits.
Some SMS marketing tools combine SMS with email and push notifications, showing performance across all channels, including revenue and sales, to help you calculate ROI.
In this article, discover the best SMS marketing tools and automation platforms in 2025 for WordPress, WooCommerce, and Shopify.
Best SMS Marketing Tools (TOC):
Let’s have a quick comparison of the best SMS marketing tools!
| Plugin | Pricing from | Free option |
| Omnisend | $16/month | Yes |
| Postscript | $25/month minimum spend | No |
| Attentive | Custom pricing | No |
| Yotpo | $19/month | Yes |
| Twilio | $0.0083 to send or receive a message | No |
| Appikon | $19.99/month | Yes |
| Avada | $16/month | Yes |
Why You Should Use SMS Marketing?
Texts land directly on the device people check constantly throughout their day. Unlike emails buried in promotions folders, messages appear immediately and demand attention.
You can use SMS in campaigns to announce flash sales, knowing customers will see them within minutes. Automated order updates and other transactional messages also arrive faster than customers can refresh tracking pages.
Mobile-first shopping means meeting customers where they already spend time scrolling, and there’s no higher engagement point than text messages.
The proof is in the pudding — marketers are increasingly using SMS with hyper-personalization to reach more customers, and US brands generated over $25 million in SMS sales alone in 2024.
What to Look for in SMS Marketing Tools?
You must look for these features to find the best SMS marketing tools:
Advanced Automation Capabilities
Set up abandoned cart messages once and let them run forever. A Welcome series should introduce your brand over several days, not dump everything at once.
Birthday discounts, reorder reminders, and loyalty rewards all need different timing. Good platforms include templates you can customize, not blank canvases requiring you to build from scratch.
List Building and Compliance Tools
Collecting phone numbers requires a clear value exchange, discount codes, exclusive access, or shipping alerts to motivate signups.
Compliance goes beyond adding “reply STOP” to messages. You need consent records, automatic suppression lists, and geographic blocking for restricted areas. Popup forms and checkout fields should explain what subscribers will receive.
Personalization and Segmentation
Frequent shoppers deserve different treatment from bargain hunters who only buy during sales. Location matters for store event invites and regional promotions.
Purchase history shapes product recommendations. Engagement levels determine message frequency. Basic merge tags for names aren’t enough — you need dynamic content based on actual customer behavior.
Real-time Reporting and Analytics
Revenue attribution shows which messages drive purchases, not just opens. You need conversion tracking from click to checkout, plus alerts for campaigns causing unusual unsubscribe rates.
Segment comparisons reveal whether VIPs outperform regular customers. Delivery monitoring helps identify carrier issues, and data export capabilities let you analyze beyond basic dashboards.
Integrations with Ecommerce and CRM Platforms
Quick setup happens with native WordPress and WooCommerce apps, though API access gives developers more control for custom integrations. Either route should pull customer data and orders automatically into your SMS platform without manual exports.
SMS works best when it knows what happens in your CRM, email platform, and social tools, so look for text message marketing platforms that can sync your customer profiles.
Bonus: Enhance Your WordPress Login Experience with LoginPress
If you’re managing a WordPress site, LoginPress is a great plugin you can use to enhance your user experience. This plugin allows you to customize your WordPress login page, making it align with your branding and improving the overall user experience. You can add logos, custom backgrounds, and change the colors of the login form with ease.
Not only does LoginPress improve the aesthetics of your login page, but it also enhances security with features like login attempt limiting and IP blocking. For businesses using WordPress, it’s an invaluable tool to ensure both a seamless user experience and improved security.
Pricing that Scales with Your Business
Monthly plans might include 1,000 SMS credits or require separate credit purchases. A $50 plan could mean $50 worth of messages or a platform fee plus message costs. International texts can sometimes cost triple domestic rates, so any discount on global sending is worth it.
Volume pricing is possible, with some platforms discounting at 10,000 messages, others at 50,000. Free plans rarely include enough credits for meaningful testing.
Best SMS Marketing Tools
Below are some of the best SMS tools for marketing that can help you track your SMS marketing effectively.
1. Omnisend — best for unified marketing channels
Pre-built workflows automate your abandoned cart recovery and welcome sequences without manual setup. Omnisend brings SMS and email together, replacing your WordPress dashboard for all customer messaging with a more intuitive interface.
Key features
- Birthday greetings and order confirmations run automatically
- Two-way conversations let customers reply directly
- Gamified wheels and popup forms grow subscriber lists
- Global country code support reaches international audiences
- Performance analytics measure each channel separately
- TCPA compliance includes instant unsubscribe options
- Landing page creation requires no coding knowledge
- Synchronized campaigns coordinate email with text
Pricing
- Free: $0/month, access to all standard features, 667 SMS credits available from $10/month
- Standard: $16/month
- Pro: $59/month, with bonus SMS credits equal to the price of your monthly plan
Why choose this SMS tool?
You’ll save hours managing separate platforms when SMS and email work together, creating connected experiences that follow customers naturally across channels.
2. Postscript — best for Shopify-exclusive SMS
Built exclusively for Shopify stores, Postscript focuses purely on SMS marketing without email distractions. Segmentation capabilities let you target customers based on purchases and shopping patterns.
Key features
- MMS support adds images to messages
- Popup tools grow subscriber lists
- Cart abandonment sequences recover sales
- Product interest targeting sends relevant offers
- Location-based messaging targets geographic areas
- TCPA-compliant list building protects your business
Pricing
- Starter: $25 minimum spend + $0.009/SMS
- Growth: $100/month + $0.008/SMS
- Professional: $500/month + $0.007/SMS
- Enterprise: Custom pricing
Why choose this SMS tool?
Shopify stores need SMS that speaks their language, and Postscript skips the extras to deliver what matters for text-based selling.
3. Attentive — best for AI-powered conversations
Customer replies trigger intelligent responses from Attentive’s AI, creating actual dialogues instead of one-sided broadcasts. Geographic targeting and behavioral triggers keep messaging relevant without constant list management.
Key features
- Geographic targeting delivers location-relevant messages
- Dynamic list creation responds to shopping patterns
- Demographic filters refine audience selection
- Purchase history shapes personalized content
- Reply handling encourages customer engagement
- Scheduled sending optimizes delivery timing
- Success metrics track conversation quality
- Custom pricing scales with business size
Pricing
- Custom pricing: Request a demo for a quote
Why choose this SMS tool?
Conversations convert better than broadcasts, and Attentive turns every text into an opportunity for meaningful customer interaction at scale.
4. Yotpo — best for pay-per-message flexibility
Message-based pricing means no wasted budget on inactive subscribers — you pay only when you send. The platform bundles 10,000 monthly emails at no extra cost, supporting basic multichannel campaigns affordably.
Key features
- Abandoned cart recovery automates follow-ups
- Two-way chat handles customer service (Premium)
- Drag-and-drop editor simplifies design
- Shopping behavior triggers guide messaging
- Revenue dashboards track performance
- Customer targeting segments audiences
- Integration compatibility includes major platforms
Pricing
- Free: 10,000 emails, SMS at $0.0182/message
- Starter: $19/month, SMS at $0.0164/message
- Pro: $59/month, SMS at $0.0156/message
- Premium: $199/month, SMS at $0.0143/message
Why choose this SMS tool?
Yotpo suits businesses with fluctuating message volumes who prefer paying for actual usage rather than fixed monthly costs based on list size.
5. Twilio — best for developer-friendly SMS
Direct Twilio integration gives you complete control over SMS functionality without third-party limitations. Order notifications, OTP verification, and bulk marketing campaigns run on Twilio’s reliable infrastructure.
Key features
- Order status alerts keep customers informed
- OTP verification secures transactions
- Cancellation notifications prevent confusion
- Fulfillment updates track shipping progress
- Bulk messaging handles marketing campaigns
- Custom templates personalize every touchpoint
- Direct API access enables advanced features
Pricing
- Starts at $0.0083 to send or receive a text message
Why choose this SMS tool?
Technical teams appreciate direct Twilio access for building custom SMS solutions, avoiding the constraints of pre-packaged marketing platforms.
6. Appikon — best for inventory alerts
Waitlists capture demand for sold-out products, converting disappointment into future sales opportunities. Appikon’s two-minute setup requires zero coding skills and works seamlessly with every Shopify theme.
Key features
- Automatic restock notifications alert waiting customers
- Demand tracking reveals your hottest products
- Theme-matching forms maintain brand consistency
- The analytics dashboard shows waitlist conversion rates
- Pre-order management captures early revenue
- Collection pages expand notification options
- Support team assists with custom themes
Pricing
- Free: 10 emails/month + SMS charges
- Starter: $19.99/month, 300 emails
- Pro: $29.99/month, 1,000 emails
- Premium: $49.99/month, 3,000 emails
Why choose this SMS tool?
Stock-outs become marketing opportunities when customers eagerly await restock alerts, guaranteeing sales the moment inventory arrives.
7. Avada — best for multichannel reach
WhatsApp joins SMS, email, and web push in Avada’s marketing platform, reaching customers wherever they communicate. Lead capture tools like spin-to-win forms make list building engaging rather than intrusive.
Key features
- WhatsApp messaging expands communication options
- Web push notifications reach desktop users
- Popup forms capture visitor information
- Newsletter tools manage regular communications
- Google Ads integration tracks conversions
- Facebook Ads connection measures social ROI
- Product recommendations personalize content
Pricing
- Free: 12,000 emails, 500 contacts
- Pro: $16/month, unlimited emails, SMS/WhatsApp
- Advanced: $47/month, 2,500 contacts, and ad integration
Why choose this SMS tool?
Managing four communication channels from one interface beats juggling multiple platforms, especially when customers expect consistent messaging everywhere.
Final thoughts
Omnisend is the best SMS tool for reaching customers across SMS, email, and push notifications. Postscript builds pure SMS marketing for Shopify, Attentive uses AI for two-way conversations, and Yotpo charges only for messages sent.
Twilio gives developers direct API control, Appikon manages back-in-stock notifications, and Avada combines SMS with WhatsApp. Each platform solves different problems — choose based on your needs and budget.
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Feel free to share your thoughts and experiences in the comments section below.
