13 Best WordPress Lead Generation Plugins in 2024 (Top Picks)

Are you looking for the best lead generation plugins for WordPress? If yes, you’ve landed on the right article!

WordPress lead generation plugins are empowering millions of sites across the globe. These plugins help WordPress site owners capture leads and grow their audience. 

Choosing the proper lead generation plugins can make all the difference in driving traffic, increasing conversions, and boosting revenue.

With this in mind, we’ve curated a list of the 13 best WordPress lead-generation plugins.

WordPress Lead Generation Plugins (Pricing Comparison)

Look at the price comparison table of the best WordPress lead generation plugins for a quick summary.

Plugins	Pricing	Free Option
OptinMonster	$9/ month	✓
Convert Pro	$89/ year	–
Hustle	$3/ month	✓
Thrive Leads	$239/ year	–
Hubspot	–	✓
Lead Form Builder	$59/ year	✓
Popup Everything	$39 (for 6 months)	✓
Brave	$59/ year	✓
MailOptin	$99/ year	✓
Bloom	$89/ year	–
Hollerbox	$90/ year	✓
Icegram Engage	$27/ year	✓
PushEngage	$8/ month	✓

What are WordPress Lead Generation Plugins?

WordPress lead generation plugins help you attract visitors and convert them into leads interested in your company’s products or services. 

These plugins typically offer features such as:

• Customizable opt-in forms
• Pop-ups
• Sliders
• Call-to-Action Buttons

… and other lead capture elements that encourage visitors to provide their contact details, such as email addresses. 

WordPress lead generation plugins can also help integrate email marketing services and CRM platforms to manage and nurture leads. Overall, such plugins are valuable for businesses looking to grow their email list, generate leads, and increase conversions and sales.

How to Generate Leads from a Website?

You can generate leads for a WordPress site simply by adding strategies and tactics tailored to your target audience. 

Here are some effective methods:

• Lead Magnets: You can offer free resources, i.e., ebooks, guides, templates, or webinars, in exchange for visitors’ contact information. These lead magnets can help you get more leads.
• Optimized Landing Pages: You can easily create dedicated landing pages for marketing campaigns. However, ensure these pages are optimized for conversions with clear calls-to-action buttons.
• Optimize for SEO: To attract organic traffic, ensure your WordPress site is optimized for search engines like Google. Use relevant keywords, create high-quality content, and optimize meta tags.
• Social Proof: It’s a good idea to showcase positive reviews from satisfied customers on your WordPress site. This will build trust and credibility for your site and generate more leads. 
• Content Marketing: Produce valuable content such as blog posts, videos, infographics, and ebooks that address your audience’s interests. 

13 WordPress Lead Generation Plugins

1. OptinMonster

OptinMonster is one of the best WordPress lead generation plugins, with over 1 million active installations.

This plugin provides powerful tools for growing your email list, increasing sales, and boosting your website’s conversion rates. 

It also allows you to convert your site visitors into subscribers, customers, and clients.

With this plugin, you can choose various campaign types to engage your visitors at the right time and place, including popups, floating bars, slide-ins, and more.

Features:

• Email Opt-In Campaigns: You can create Email Opt-in campaigns to help you generate site leads.
• Filter Email Subscribers: This plugin allows you to filter fake emails and remove them from your Email list, improving conversion rates.
• Drag-and-Drop Builder: The plugin lets you easily create stunning opt-in forms using our intuitive drag-and-drop builder without writing a single line of code.
• Analytics and Insights: The plugin makes tracking your campaigns’ performance easy with detailed analytics and insights.
• Integration: OptinMonster offers seamless integration with popular email marketing services, i.e., Mailchimp, AWeber, and Constant Contact.
• Responsive: The plugin is responsive. It provides a seamless experience for mobile users with responsive opt-in forms that look great on any device.

Pricing:

The core plugin is free. The premium version is available at $9/ month.

2. Convert Pro

Convert Pro is a powerful lead generation plugin designed to help WordPress site owners capture more leads and grow their businesses.

With the plugin’s advanced targeting options, you can show your opt-in forms and pop-ups to the right audience at the right time. For example, you can target visitors based on their:

• Behavior 
• Location
• Referral source

In addition, the plugin allows you to conduct A/B tests to determine what messages resonate best with your audience.

Convert Pro integrates with popular email marketing platforms like Mailchimp, Constant Contact, AWeber, and more. It helps automatically sync captured leads with your email lists for easy follow-up. 

Features:

• Mobile Editor: With the freedom to design and customize everything, Convert Pro allows you to make specific edits & modifications that should be visible on mobile.
• Ready-to-Use Templates: This plugin has built-in conversion-oriented templates, such as Shop Now, Buy Tickets, Apply Coupons, etc.
• No Coding: The plugin lets you create beautiful opt-in forms without writing a single line of code.

Pricing:

The plugin is available at $89/ year.

3. Hustle

Hustle, one of the best WordPress lead generation plugins, lets you create eye-catching pop-ups, overlays, and modal windows on your WordPress site. 

With its user-friendly interface and powerful features, this plugin lets you immediately capture your audience’s attention. It helps in driving higher conversions and enhances user engagement.

Hustle offers a drag-and-drop builder to help you create:

• Pop-ups
• Embeds
• Slide-Ins

You do not need any coding skills. You must drag elements like text, images, buttons, and forms onto your canvas.

See the image below:

Features:

• Form Builder Integration: Hustle provides seamless integration with famous form builder, i.e., Forminator.
• Popular Integrations: The plugin seamlessly integrates with popular mailing services, including AWeber, Campaign Monitor, Constant Contact, and GetResponse.
• Gutenberg WordPress Editor Block: The plugin supports the Classic Editor plugin and Gutenberg.

Pricing:

The core plugin is free. /the premium version is available at $3/ month.

4. Thrive Leads

Say hello to Thrive Leads by Thrive Themes – a powerful WordPress lead generation plugin for your site. 

Thrive Leads offers a valuable set of tools and conversion-focused features. You can use them to create stunning opt-in forms, targeted pop-ups, sticky ribbons, and more. They can capture leads and grow your business.

The plugin lets you quickly create beautiful opt-in forms with an intuitive drag-and-drop visual editor. You can easily customize every aspect of your forms, i.e., colors, fonts, layouts, etc.

Features:

• Drag-and-Drop Editor: It offers a dragon drop feature to create a desired opt-in form quickly.
• Advanced Targeting: The plugin offers an advanced targeting feature that helps target posts, categories, tags, etc., to increase conversion
• A/B Testing Engine: With this plugin, you get an A/B testing engine to help you increase your conversion rate
• Analytics & Event Tracking: It helps you keep track of changes in your site traffic, i.e., how opt-in forms perform as a part of event tracking. 

Pricing:

The plugin is available at $239/ year.

5. Hubspot

Hubspot is another powerful WordPress plugin that allows you to generate and manage leads on your WordPress site.

The plugin helps you keep track of your marketing performance and take essential measures to help improve your leads.

Features:

• Automated Marketing: This plugin makes it easy to engage users with leads through automated marketing and sales follow-ups.
• Analytics: Hubspot offers built-in analytics to help you get detailed insight into what is performing well on your site and what is not.
• Forms and Popups: A built-in drag-and-drop builder makes it easy to create stunning forms and popups for your site.

Pricing: 

The core plugin has a free version.

6. Lead Form Builder

Lead Form Builder is another useful WordPress lead-generation plugin that helps you create powerful lead generation forms for your site without writing a single line of code.

The plugin offers multiple themes. You can choose the one that seamlessly matches your site’s identity.

See the image below:

In addition, you can easily create easy-to-use shortcodes to add forms anywhere on your site.

See the image below:

Features:

• Unlimited Contact Forms: This plugin allows you to create unlimited contact forms for your unlimited WordPress sites.
• Multiple Field Types: The plugin offers various field types for contact forms, i.e., text(name), email, url, number, textarea(message), radio, etc.
• Responsive Design: It offers responsive designs for your opt-in forms, ensuring they look perfect on every screen size, i.e., desktops, tablets, and smartphones. 

Pricing:

The core plugin is free. The premium version is available at $59/ year.

7. Popup Everything

Popup Everything is one of the best WordPress lead generation plugins. It enables you to create popups for opt-ins and lead generation in minutes.

With its wide range of useful options, you can create multiple popups, including:

• Announcements
• Collect Leads
• Target URL
• Phone Calls

See the image below:

Other than this, you can design for your leads in terms of:

• Screen Size
• Popup Width
• Popup Height
• Popup Position

Features:

• Click-triggered Pop-ups: You can create pop-ups that appear when visitors click on designated elements on your website.
• Exit Intent Pop-ups: It helps you reduce bounce rates and re-engage visitors who are about to leave your website with exit intent pop-ups. 
• Mobile Responsiveness: The plugin ensures a seamless user experience across all devices with mobile-responsive pop-ups. 

Pricing:

The core plugin is free. You can get the premium version at $39 for six months.

8. Brave

Brave Builder, a WordPress lead generation plugin, lets you create lead generation forms, sticky bars, and sidebars in no time.

This plugin offers a library of professionally designed templates to kickstart your pop-up creation process. It covers all the essentials, such as promoting a product launch, offering discounts, collecting email sign-ups, and more.

See the image below:

You have full control over your form, in terms of:

• Enable/Disable Form
• Lazy Load Campaign
• Force Hide Popups
• Access to the Editor

Features:

• Advanced Targeting Options: The plugin offers advanced targeting options and shows your pop-ups to the right audience at the right time.
• A/B Testing: It enables you to create multiple pop-up variations and test elements like headlines, images, and call-to-action buttons.

Pricing:

The core plugin is free. The premium version starts at $59/ year.

9. MailOptin

MailOptin, a WordPress lead generation plugin, offers numerous tools to help generate relevant leads, increase site traffic, and grow email subscribers. 

With this plugin, you can create stunning opt-in forms, automate email campaigns, and engage your audience like never before. 

You can create multiple Optin campaigns and filter them by:

• All (here you can see all of your Optin Campaigns)
• Lightbox (popups above your content)
• Sidebar/Widget (forms that can be used for building an email list)

… and more.

See the image below:

Features:

• Opt-in Form Types: The plugin offers multiple types, including lightbox pop-ups, slide-ins, notification bars, inline forms, and more. 
• Advanced Targeting/Triggering Options: With advanced targeting and trigger options, you can target visitors based on their behavior, demographics, location, referral source, etc.
• Built-in Templates: You can quickly kickstart your lead generation efforts with professionally designed templates.

Pricing:

The core plugin is free. The premium version starts at $99/ year.

10. Bloom

Bloom is a premium WordPress lead generation plugin that empowers site owners with email opt-in forms and marketing tools. 

With its intuitive interface and useful marketing tools, Bloom simplifies the process of building an email list and engaging with your site visitors.

The plugin offers a comprehensive solution for WordPress users looking forward to expanding their subscriber base. It has almost every tool necessary to cultivate connections with your audience and drive conversions.

Features:

• Multiple Opt-In Form Types: Bloom offers a variety of opt-in form types, including pop-ups, fly-ins, inline forms, widget areas, etc.
• Beautiful Design Templates: You can create visually stunning opt-in forms without design expertise.
• Integration with Email Marketing Platforms: Seamlessly integrate Bloom with leading email marketing services such as Mailchimp, AWeber, Constant Contact, and more. 

Pricing:

The plugin is available at $89/ year.

11. Hollerbox

Holler Box is another useful WordPress lead generation plugin. It lets you create pop-ups, slide-ins, and other options to catch visitors’ attention.

Whether promoting a special offer, collecting email sign-ups, or anything else, the plugin empowers you to deliver targeted messages and calls to action that resonate with your audience.

The plugin offers built-in templates for you, such as:

• Notification
• Notification with Button
• Notification with Form

Whether you are creating Notifications, Fake Chats, Standard Popups, or anything else, you get multiple options to make it exactly match your site’s identity in terms of:

• Templates
• Position
• Avatar
• Custom CSS

Features:

• Multiple Display Options: You can deliver your messages using any display option, i.e., pop-ups, slide-ins, and notification bars.
• Easy-to-Use Editor: The plugin has an intuitive drag-and-drop editor that makes it easy to design stunning pop-ups and notification bars.
• Targeted Messaging: Advanced targeting options allow you to personalize messages and call to action for specific audience segments. 

Pricing:

The core plugin is free. The premium version starts at $90/ year.

12. Icegram Engage

Icegram, a WordPress lead generation plugin, helps you create op-ups, welcome bars, notification messages, and more. 

With this plugin, you can choose from multiple options to see which message type fulfills your needs, including:

• Popups
• Action Bar
• Messenger

… etc., to name a few examples.

There are multiple templates available for you to choose from.

See the image below:

With this plugin, you have the flexibility to select a goal of your campaign, whether it’s growing your audience, guiding visitors, or running giveaways, to effectively achieve your desired outcomes.

Features:

• Marketing Templates: This plugin allows you to easily convince and convert your site visitors to leads using marketing templates.
• Attract Audience: You can add attractive Call-to-Action elements to your site.
• Customer Retention:  This plugin helps you add mini-games and coupon codes to your site to retain customers.

Pricing:

The core plugin is free. The premium version is available at $27/ year.

13. PushEngage 

PushEngage, a WordPress lead generation plugin, helps engage and re-engage your WordPress site visitors through web push notifications. 

With powerful features and intuitive tools, PushEngage helps you increase traffic, boost conversions, and drive engagement like never before.

You can track Notifications, along with their Stats, Goals, A/B Tests, etc, within the WordPress admin dashboard.

See the image below:

The plugin offers popup templates for you, including:

• Sleek Opt-in Box
• Safari Style Box
• Bell Placed Bar

Features:

• Browser Push Notifications: With this plugin, you can reach your audience instantly with browser push notifications.
• Real-time Updates: The plugin offers real-time updates, promotions, news, and alerts.
• Segmentation and Targeting: You can create targeted campaigns on your site by segmenting your subscribers in terms of their behavior, interests, demographics, and more. 
• Automated Notifications: The plugin allows you to set up automated campaigns to send triggered notifications to the users based on their actions.

Pricing:

The core plugin is free. The premium version is available at $8/ month.

WordPress Lead Generation Plugins (Features Comparison)

Now explore the features comparison table below for the best WordPress lead generation plugins:

Features	OptinMonster	Convert Pro	Hustle
User-friendly	✓	✓	✓
Call-to-Action Button	✓	✓	–
Email Filtration	✓	–	–
Drag-and-Drop Builder	✓	✓	✓
A/B Testing	✓	✓	✓
Analytics and Insights	✓	✓	✓
Popular Integrations	✓	✓	✓
Responsive	✓	✓	✓
Gutenberg Support	✓	✓	✓
Multiple Field Types	–	–	✓

Which is the Best Lead Generation Plugin for WordPress?

We’ve discussed the 13 best WordPress lead generation plugins. Each plugin provides all the features you need to generate leads.

Here are the top 3 picks for you:

OptinMonster – a powerful lead generation tool known best for its wide range of customizable opt-in forms and advanced targeting options.

Convert Pro – you can create pop-ups, slide-ins, and info bars, to capture leads and grow your email list.

Hustle is the right choice if you are looking for a cost-effective lead generation plugin for your site that has all the essential features.

However, the “best” WordPress lead generation plugin depends on your specific requirements and objectives. 

When selecting the plugin that best suits your site’s goals and preferences, it’s better to look for features, ease of use, pricing, and integration.

What’s Next?

You sure want to leave a lasting impression on your newly captured leads, don’t you? You can use LoginPress to customize your default WordPress login and sign up page to further enhance the user experience for your leads.

Lead Generation Plugin FAQs

Conclusion

In conclusion, WordPress lead generation plugins offer powerful tools to capture leads, engage visitors, and drive conversions. 

With the right combination of plugins, you can build thriving email lists, nurture leads, and grow your customer base effectively. 

With ever-evolving technology, staying ahead of the curve with innovative lead-generation strategies becomes increasingly important for you. So grab the opportunity now.

That’s all for this article!

Here is a quick recap:

• What are WordPress Lead Generation Plugins?
• How to Get Leads from a Website?
• 13 WordPress Lead Generation Plugins
• Which is the Best WordPress Lead Generation Plugin?

That’s all for this article! You may also like to read our articles about other useful WordPress plugins, including:

• Best WordPress CRM Plugins
• Best WordPress SMTP Plugins
• Best ChatGPT Plugins
• Best WordPress GDPR Plugins
• Best WordPress Search Plugins
• Best WordPress AMP Plugins
• Best WordPress AI Plugins
• Best WordPress Membership Plugins
• Best WordPress Security Plugins
• Best WordPress SEO Plugins

Which WordPress lead generation plugin helped you capture more leads for your site?

Let us know by leaving a comment below!