7 Best WordPress Image Optimizer Plugins
Editorial Team
Are you looking for the best WordPress image optimizer plugins? If yes, this article is just for you!
Large, unoptimized images can slow down WordPress page loading times and negatively impact your site’s SEO.
This is where WordPress image optimization plugins come into play. They help provide faster loading images for your site.
In this article, we’ll walk you through the 7 best WordPress image optimizer plugins.
Best WordPress Image Optimizer Plugins (Pricing Comparison)
Here is the pricing comparison table of the best WordPress image optimizer plugins for a quick summary.
| Plugins | Pricing | Free Option |
|---|---|---|
| Smush Image Optimization | $3/ month | ✓ |
| Imagify | $9.99/ month | ✓ |
| TinyPNG | – | ✓ |
| EWWW Image Optimizer | $7/ month | ✓ |
| Image Optimization by Optimole | $19.08/ month | ✓ |
| ShortPixel Image Optimizer | $9.99/ month | ✓ |
| Optimus | Custom Pricing | ✓ |
Why Use WordPress Image Optimizer Plugins?
An image optimizer reduces an image’s file size without compromising its quality. Image optimization aims to make images more efficient for use on websites.
WordPress image optimizer plugins help enhance a WordPress site’s performance and user experience.
Here are the key reasons to use them:
- Faster Page Load Times: Optimized images ensure faster page load times.
- Improved SEO: Search engines, i.e., Google, consider page speed a ranking factor. As a result, there is a greater chance of better SEO rankings and visibility in search results.
- Increased Storage Efficiency: Smaller image files take up less space on your server, allowing you to save on storage costs and manage your site more efficiently.
- Better Mobile Experience: Optimized images ensure your site performs well on mobile devices. It enhances the user experience.
- Automatic Optimization: Many image optimizer plugins automatically compress and optimize images when uploaded to WordPress. It saves time and ensures consistent optimization.
7 Best WordPress Image Optimizer Plugins
1. Smush Image Optimization
Ratings: 5/5 – Stars
Active Installations: 1+ Million
Smush Image Optimization is a powerful image optimizer WordPress plugin. It helps compress and resize images on your WordPress site without sacrificing quality.
This plugin helps your site’s media files, reduces page load times, and enhances overall site performance. It has built-in automatic and manual optimization options, making it equally usable for beginners and advanced users.
This plugin allows you to set an image’s maximum width and height. When optimized, it scales down large photos.
Features:
- Lossless Smush: The plugin compresses images without affecting the image quality.
- Built-in Lazy Load: It offers built-in lazy load that renders content on a webpage until the user or the browser needs it.
- Bulk Smush: The plugin lets you optimize and compress images in bulk with one click.
- No Monthly Limits: There is no monthly limit to optimize your images, e.g., up to 5 MB in size.
- Incorrect Image Size Correction: The plugin offers a wrong-size image finder that finds a wrong-size image.
Pricing:
The core plugin is free. The premium version is available at $3/ month.
2. Imagify
Ratings: 4.5/ 5- Stars
Active Installations: 900,000+
Imagify is another useful WordPress plugin for optimizing images. It has most advanced image optimization plugin to help you resize and compress images.
You can use it to optimize images and reduce the weight of the photos you want to add to your WordPress site. There are 3 compression levels available, including:
- Normal
- Aggressive
- Ultra
These options allow you to choose the best balance between image quality and file size based on your specific needs.
The plugin automatically compresses and optimizes images in various formats, including JPEG, PNG, and WebP, without compromising visual quality.
Features:
- Multiple Supported Type: The plugin supports various image types, such as JPGs, PNGs, PDFs, and GIFs.
- Image Conversion: This plugin automatically converts your images to WebP or AVIF.
- Restore Original Images: You can easily revert to an image’s original version, allowing you to restore them with a single click.
Pricing:
The core plugin is free. The premium version is available at $9.99 /month.
3. TinyPNG
Ratings: 4.5/5- Stars
Active Installations: 200,000+
TinyPNG, is a WordPress image compression plugin, ensures that your WordPress website loads quickly and provides a smooth user experience.
TinyPNG offers an easy JPEG, PNG, and WebP image compression solution. It allows you to compress images directly from your WordPress media library with just a single click.
See the image below:
In addition, the plugin uses an advanced lossy compression method. It reduces file sizes while maintaining the visual of your images. It simply means that your WordPress site loads faster and performs better.
The best part is that you can opt for bulk optimization in addition to individual image compression. It makes it easy to compress all existing images on your site with just a few clicks.
Features:
- Automatic Optimization: The plugin automatically optimizes new images when uploading to your WordPress site.
- Optimizes Existing Media: With this plugin, your existing images in your media library are automatically optimized.
- Bulk Optimization: The plugin offers bulk optimization of your existing media library.
- Animated PNG Support: The plugin fully supports the compression of animated PNG for your site.
- Multisite Support: This plugin is used across your multisite network with a single API key.
- WooCommerce Compatible: You can use this plugin for your WooCommerce store to compress your product images.
Pricing:
Free.
4. EWWW Image Optimizer
Ratings: 4.5/ 5- Stars
Active Installations: 1+ Million
EWWW Image Optimizer is one of the best WordPress image optimization plugins with over 1 million active installations. This plugin lets you speed up your site and boost your SEO.
The plugin offers a user-friendly interface that makes it easy to configure the plugin. For example, you can define optimization levels, i.e., Lossless compress or no compression, for different media types, such as:
- JPG
- PNG
- GIF
See the image below:
With this plugin, you get a bulk optimization feature that lets you optimize multiple images.
Features:
- Automatic Compression: The plugin offers easy IO that automatically compresses your site’s images to the next-gen WebP format.
- Multiple Compression Types: This plugin supports multiple compression types, such as JPG, PNG, GIF, and SVG.
- Plugin Compatibility: EWWW Image Optimizer is compatible with WordPress plugins, including BuddyPress, Easy Watermark, FileBird, FooGallery, etc.
- IO CDN Support: The plugin helps deliver optimized images to visitors without changing the original images.
- Lazy Load: It enables lazy loading for your site images so that images wait to render web content until the user needs it.
Pricing:
The core plugin is free. The premium version is available at $7/ month.
5. Image Optimization by Optimole
Ratings: 4.5/ 5-Stars
Active Installations: 200,000+
Optimole is another useful image optimizer plugin for WordPress. It is an all-in-one image optimization solution for WordPress. It optimizes your images in real-time.
The plugin first understands the right image size for your visitor’s browser and viewport. Then, it takes your images and optimizes them automatically.
It has built-in CDN support, which serves your images through a global Content Delivery Network (CDN). It ensures that your images load fast for visitors anywhere worldwide.
Features:
- Responsive Design: Optimole serves the most optimized versions of the images to users who visit your site from any device, such as mobile or desktop.
- Compatible with Page Builders: The plugin is fully compatible with popular page builders, including Elementor and Beaver Builder.
- Image Watermark: You can use this plugin to add custom watermarks to your images. Your photos.
- Lazy Load: The plugin offers a custom lazy-loading feature that doesn’t require jQuery or bloated JavaScript libraries.
- Multiple File Type: The plugin supports multiple file types, such as documents, videos, text, and audio.
Pricing:
The core plugin is free. The premium version is available at $19.08/ month.
6. ShortPixel Image Optimizer
Ratings: 4.5/ 5- Stars
Active Installations: 300,000+
ShortPixel Image Optimizer is a popular WordPress plugin designed for WordPress image optimization.
The plugin offers a user-friendly interface. You can choose from different types of compression, such as:
- Lossy
- Glossy
- Lossless
Other than this, you can also enable compression for the Thumbnail compression.
See the image below:
Features:
- Image Optimization: The plugin automatically optimizes images as you upload them to your WordPress media library.
- WebP and AVIF Conversion: This plugin allows you to convert your site’s images to modern formats, such as WebP and AVIF.
- Resize Images: This option allows you to set a maximum image resolution and automatically resize them during optimization.
Pricing:
The core plugin is free. The premium version is available at $9.99 /month.t
7. Optimus
Ratings: 4/ 5- Stars
Active Installations: 40,000+
Optimus is another useful image optimizer for WordPress. It optimizes images to reduce their file size while maintaining quality.
This plugin is particularly beneficial for sites with a large number of images. It ensures faster content delivery without compromising its quality.
In addition, the plugin only compresses preview images, such as thumbnails. The original WordPress uploaded images are not affected.
See the image below:
Features:
- Preview Images: The plugin optimizes all preview images for uploaded photos.
- Faster Load Time: With this plugin, you get faster load times for your blog pages.
- WooCommerce Support: The plugin supports WooCommerce.
- Multisite Support: It supports WordPress multisite installation.
Pricing:
The core plugin is free. You can get the premium version at custom pricing.
WordPress Image Optimizer Plugins (Feature Comparison)
Now explore the features comparison table as shown below:
| Features | Smush Image Optimization | Imagify | TinyPNG |
|---|---|---|---|
| User-friendly | ✓ | ✓ | ✓ |
| Lazy Load | ✓ | ✓ | ✓ |
| Automatic Compression | ✓ | ✓ | – |
| Bulk Compression | ✓ | ✓ | ✓ |
| Multiple Compression Type Support | ✓ | ✓ | ✓ |
| Ratings | 5/5 – Stars | 4.5/5 – Stars | 4.5/5 – Stars |
| Active Installations | 1+ Million | 900,000+ | 200,000+ |
Which is the Best WordPress Image Optimizer Plugin?
We’ve walked you through the 7 best image optimization plugins, each aiming at helping you control your WordPress media library, like:
- Automatic Uploads
- Lazy Load
- Bulk Compression
Each plugin has strengths of its own. Therefore, we’ve selected the top 3 for you:
Smush Image Optimization – is the best choice for lossless image compression, saving disk storage space, and speeding up your WordPress site.
Imagify – is the right choice for converting WordPress images to WebP format.
TinyPNG – is a good option for converting 24-bit PNG files into smaller 8-bit indexed color images.
However, the final choice depends on your specific needs and goals.
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WordPress Image Optimizer Plugins FAQs
Why Should I Use an Image Optimization Plugin on My WordPress Site?
Image optimization plugins reduce images’ file sizes without affecting their quality. It improves the WordPress site’s loading speed, which plays an important role in enhancing user experience, SEO rankings, etc., for your site.
What is the Difference Between Lossy and Lossless Compression?
Lossy Compression reduces image file sizes by permanently removing some data, reducing image quality. On the other hand, lossless compression also reduces file size without losing any data.
Will Optimizing Images Affect Their Quality?
Most WordPress image optimization plugins allow you to choose between lossy and lossless compression. Remember, lossy compression will not affect image quality, while lossless compression can reduce quality. So, choose wisely.
Can I optimize images already uploaded to my WordPress Media Library?
Yes, most image optimizer plugins offer bulk optimization features. This feature can compress and optimize images already in your media library.
What Image Formats Can Be Optimized Using These Plugins?
Most WordPress image optimization plugins support popular formats like JPEG, PNG, and GIF. Some plugins also support modern formats like WebP and AVIF, which provide better compression rates.
Final Thoughts
In summary, we’ve explored ratings, active installations, features, and pricing for the seven best WordPress image optimization plugins.
Choosing the right plugin can undoubtedly impact your WordPress site’s performance, SEO, and user experience.
That’s all for this article!
Here is a quick recap:
- Why Use WordPress Image Optimizer Plugins?
- 7 Best WordPress Image Optimizer Plugins
- Which is the Best WordPress Image Optimizer Plugin?
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